I build growth
operating systems.
Helping SaaS companies turn strategy into repeatable systems that drive compounding growth.
1PasswordHelium 10BrightEdgeBambee
Growth doesn't stall because one campaign underperforms.It stalls when the system breaks.
Most companies optimize channels before fixing the foundation. Companies rarely have a channel problem.They optimize functions instead of designing systems.Sustainable growth requires an operating model, not a collection of tactics.
The Growth Operating System
A five-component framework that aligns category position, GTM architecture, growth engine, AI operating model, and organizational design into one system that compounds over time.
Growth compounds when every layer reinforces the next.
The pattern is almost always the same.
Weak Category Position
Every downstream decision becomes harder.
GTM Misalignment
Marketing and sales optimize different journeys, creating a fragmented buyer experience.
Disconnected Success Metrics
Marketing celebrates leads. Sales celebrates pipeline. Finance celebrates efficiency. Growth requires shared business metrics.
Optimizing Channels Before Strategy
Better campaigns can't fix a broken system.
Treating AI Like a Tool Instead of an Operating Model
Incremental efficiency instead of transformational leverage.
VP, Growth & Corporate Marketing
Modernized the company's growth operating model, helping drive 25% YoY revenue growth, by unifying demand generation, web and CRO, lifecycle, SEO, AEO, content strategy, brand, social media, growth operations, pricing and packaging, and GTM.
Directed marketing's AI transformation while leading GTM strategy and launch readiness for Helium 10's first agentic AI offering.
VP, Growth Marketing
Built and scaled the global growth organization during the company's expansion from approximately $200M to $400M ARR, leading demand generation, growth channels (web, SEO, lifecycle, affiliate, and self-service), marketing analytics and operations, and GTM strategy.
Partnered across Product, Sales, Finance, and Marketing to shape growth strategy, contribute to acquisition diligence, and build the forecasting, planning, and operating rigor required to scale the business.
VP, Marketing
Strengthened BrightEdge's enterprise marketing strategy across demand generation, product marketing, brand, content, customer marketing, and sales enablement.
Increased inbound leads 56%, grew revenue opportunities 210%, and led the company's flagship industry conference, which Forbes called “must attend for all digital marketers.”
Head of Growth Marketing
Built Bambee's growth function from the ground up for its subscription SMB business, spanning acquisition, lifecycle, web, SEO, paid media, conversion optimization, and marketing operations.
Reduced CAC by 28.5%, quadrupled qualified website traffic, and significantly improved conversion across the customer journey.
The true measure of leadership isn't your org chart. It's the people who would follow you again.
I believe the strongest organizations are built by empowering people, creating durable operating systems, and developing leaders who continue to grow long after the work is done. Great leadership isn't measured by control. It's measured by the capability and confidence you build in others.
From CEOs, peers, and leaders I've worked alongside.
One of the sharpest strategic marketing leaders I've worked with. She sees the entire system, from brand and GTM to pipeline and organization, and knows exactly where to apply pressure.
Setareh doesn't just run marketing. She rebuilds how a company grows. Within two quarters, our pipeline, positioning, and team had all measurably stepped up.
Rare combination of strategic clarity and operational rigor. She turns broad ambition into a measurable operating plan the whole org can execute against.
Working for Setareh was one of the best leadership experiences of my career. She challenged me to think bigger, invested in my growth, and created an environment where people felt trusted to do their best work. I'd welcome the opportunity to work with her again.